Gucci Broadway Evening Bag: Virtually Mine

Suddenly, making a purchase based on a website photo seems so passé! Gucci is taking the virtual experience up a notch, with their sensuous new video. I tested out the interactive video – part editorial in motion, part ad, part clickable catalog – for you all, and I’m happy to report: it works great! Shopping via video is the next best thing to being at the boutique. When you have It-girls Abbey Lee Kershaw and Joan Smalls slinking around to show off the goods, I’m pretty much sold.In truth, it’s very helpful to see all the angles of the product before committing to purchase. Like with the studded “Broadway” clutch, a harder take on the classic horse-bit. in Abbey Lee’s hands you get to see what how truly elongated the rectangle-shape is, and the close-up on the lush leather shows off its high quality. Even if you don’t need all the bells and whistles of a dramatic video, at the very least it’s entertaining – and you might pick up a few styling ideas while you choose your new bag.Check out video here. At Gucci for $950.